Questions to Ask Clients During Cold Outreach to Improve Email CRO

 wrote this 10 months ago in Freelancer News
I was listening to the Folyo podcast discussing writing better emails to clients about a week ago. 

I am one who generally sends a giant "wall of text" / full fat project proposal to leads, especially if those arrive direct to my inbox/CRM. But I realize outreach should be different.

On a job board I found an opportunity to consult on creating an "adventure shirt" which was itself a bit strange. I sent the following email:

Hi Brad,

I saw you reaching out on Coroflot for a bespoke adventure shirt with custom pockets.

What if I were to ask you what your number 1 concern is about embarking on a concept like this? How do you envision your project playing out? 

I already know I can help you deliver on this premise and I know you don't have time for a long sales pitch. I just want to get a handle on how best I can help you.

I am based in the UK but I continue to work with individuals regardless of where they are based. Email works great for me.

I got a response within 2 minutes in another time zone, asking for work samples and the precise terminology for the deliverable they want (which was not clear at all), which is a tech pack - a phrase used in apparel industry sometimes to refer to the specification for manufacturing a digitally designed garment, such as a jacket, or something else. 

Now I know what they want, in what format, and I can expand into one of my USPs which is delivering the physical element as well, without having to go through about 10 different contacts/companies.

So I can follow up with not only can I do that (and here's an example), but I can provide a working sample as well.

And there you go. The client lays out their more specific requirements to me on top of what seemed to be a strange job listing, and the response was instant. I didn't send a lengthy sales pitch about how great I or my business is, I asked a simple question and immediately entered a sales/qualifying dialogue.


Awesome job! I like how you started the email by being really specific so that the client could instantly recognize your email wasn't spam. 

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