Hi Rob! I recently started the Endless Clients program and loving it more as I complete each module. I also signed up for the Referral Newsletter  and seen really great leads in there.

However, I have some reluctance in applying to  most of them.

Although I have been freelancing for the past 5 years, most of my clients are local. I only recently started working with international clients.

The highest bid I have done for website design and won was $2,000. Many of the clients in the Referral Newsletter have budgets of upwards of $30-50k and that is scary for me.

Why would someone choose me over an established agency?

Although I am confident of the work I do, I have concerns about pitching and client interviews.

So I have 3 questions:
  1. Have you ever faced this issue? If yes, any tips to overcome this issue?
  2. I know you shared Jonathan Stark's website proposal as a template – do you have any others? Many of the referrals you send need detailed RFPs with team size, experience and so on. A few RFPs which you / other people have used and won the project would be helpful for inspiration.
  3. I'm a full-stack designer. Meaning I have enough knowledge and skill to design, develop and support most issues related to Wordpress. Should I position myself as an agency to have a higher chance of success?
Would love to hear your take on this.