Email marketing most popular automation for Small Businesses
A Study Reveals What Automated Technology Small Business Owners Do Or Do Not Employ / Digital Information World
3 out 5 of the respondents are reportedly planning on automating at least one aspect of their business in the coming days.
Here's the key takeaway:
3 out 5 of the respondents are reportedly planning on automating at least one aspect of their business in the coming days. Of all automated assets, email marketing campaigns proved to be the most common across the board. 44% of the respondents already had such technology up and working, while 37% had plans on implementing it. Social media marketing was a close second, with 37% of our business owners having automated systems working on it. The least commonly automated ended up being HR and product assembly, with only 6% of the respondents respectively having systems installed for such action.
Here's the full breakdown:
What it means for freelancers
One of the core principles I've learned in business and marketing is to react to existing demand in the market, as opposed to trying to create it.
It seems these categories would be a good indicator for areas a freelancer might specialize if they were looking for a niche with existing demand.
Providing services that compliment email marketing automation (or other popular automation categories) could a great niche.